Optifast, as one of the largest Nestlé Health Science brands, appointed PGt Agency to manage its Digital Marketing and Social Media activities in Iran. PGt launched and oversaw the brand’s Instagram page in Farsi and took care of Content Development and Management of the page. From 2020, PGt could gain Optifast Instagram page’s popularity by holding different campaigns, competitions, and could soon raise the number of followers to 4,000 people. PGt also translated and adapted Optifast Middle East website to launch its Iranian version.