Pars Hayat | PR & Corporate Communications

Hayat, as one of the biggest manufacturers of hygiene and cellulose products in the world, approached PGt in 2018 to establish, organize, and manage PR (Public Relations) and Corporate Communications of its company in Iran, Pars Hayat. At the beginning, PGt started to analyze Pars Hayat’s current situation in the country from various aspects e.g. reputation, weak signals, positioning in the stakeholders’ minds, internal and external challenges, and different channels of communications with its public. After thorough and strategic review, PGt started its Integrated Corporate Communications and Public Relations activities from establishing LinkedIn and Instagram of the company to adaptation of the website and acting as the official press office and media representative of the corporation. PGt has continued its cooperation with the company since then and is proud it could have maintained its relationship and provided its services without any gap between.