Samsung | Iran’s Technicians Olympiad

PGt had the privilege to work with Samsung in 2015 to organize and execute Iran’s Technician’s Olympiad, as part of Samsung Electronics’ Corporate Citizenship program. This four-phase project was an opportunity for Iran’s top technicians to showcase their skills and for the nation to recognize their expertise and service. Over three months, PGt collaborated with over 100 partners, including Iran Technical & Vocational Training Organization (ITVTO), Samsung’s distributor in Iran (Sam Service), and various unions and guilds, to ensure the project’s success.

The success of the first Olympiad led Samsung to partner with PGt to hold the event annually for three more years, making it a significant annual event. Each year, the campaign was announced and promoted nationwide through various communication channels, including digital marketing, public relations, and ATL and BTL methods.

To ensure fairness and credibility, over 2,000 participants competed through a theoretical electronic exam, designed by expert professionals from well-known organizations. The top forty participants in four categories were invited back for the final stage, held in well-equipped workshops that provided facilities such as transportation, dormitory, and free meals. A fair scoring system determined the top three participants in each category.

The closing ceremony was a grand recognition of the efforts of the top forty technicians. Certificates, cups, and awards were presented, along with an exciting ceremony, to mark the conclusion of the initial Olympiad.

Samsung’s Technicians Olympiads, which PGt managed for four consecutive years, were the largest projects PGt has ever managed. It was an honor to be trusted by Samsung and an evidence of the positive outcome and success of the projects. The national coverage of “Iran’s Technicians Olympiad” made it a significant project for PGt and Samsung to undertake.

  • CLIENT Samsung
  • YEAR 2015 to 2019
  • WE DID Marketing, Corporate Citizenship, Marketing, Digital Marketing, Creative, Public Affairs, Production
  • PARTNERS Sam Service, Iran Technical & Vocational Training Organization (ITVTO), Tehran Technical & Vocational Training Organization (TVTO), Instructor Training Center (ITC)
  • CATEGORY , , ,