From Traditional Trust to Continuous, Data-Driven Reputation Management Reputation is one of an organization’s most valuable assets, yet many companies still manage it through general impressions and fragmented information. In this article, Dr. Amirvahid Fakhredaie explores the transition from traditional marketplace goodwill to the scientific, data-driven measurement and management of trust. Organizations measure sales, profit

The Organizational Leader, the Face of the Organization In a modern organization, a leader is more than a decision-maker. The leader is one of the clearest signals through which stakeholders understand and evaluate the organization. In this article, Sam Cordier examines the relationship between executive reputation, the corporate brand and the role of professional communications

In a world where the type and nature of relationships are constantly changing, what has until now been known in organizations as the job position of “Public Relations” has moved beyond its classical form. Public Relations is the link between the public sphere and the stakeholders of an economic foundation. Public Relations professionals serve customer