Public Relations and Sustainability: Bridging Communication and Environmental Action
In a world where the type and nature of relationships are constantly changing, what has until now been known in organizations as the job position of “Public Relations” has moved beyond its classical form. Public Relations is the link between the public sphere and the stakeholders of an economic foundation. Public Relations professionals serve customer
- Published in Uncategorized, PGt Public Relations (PR), Articles
When Crisis PR Needs More Than a Good Story
Stories rally morale. Frameworks prevent mistakes. This turns wartime comms from inspiration into an executable plan. In wartime, communication isn’t neutral. It either stabilizes or it spirals. Public relations tends to reach for a familiar playbook: craft a stirring story, set the tone, call for unity. That’s morale work. But when the clock is loud
- Published in Articles
1403 Budgeting & Forecasting Session: Aligning Budgets, Setting Clear Expectations, and Moving Forward Together
Last week, senior managers of PGt company gathered in a significant meeting to determine the company’s budget and financial strategies. This meeting focused on topics such as transparency in setting short-term and long-term goals, optimizing budget allocation, reviewing team performance and members’ achievements, and achieving a cohesive landscape grounded in clarity, realism, and high
- Published in Articles
Building Trust and Credibility: The Role of Corporate Communications in Iranian Businesses
Corporate communications is the process of building and maintaining relationships between a company and its stakeholders. It encompasses various channels of communications such as public relations, advertising, internal communications, and social media to convey the company’s message to its stakeholders. In contrast, product communications focus solely on promoting specific products or services. Unfortunately, many Iranian
- Published in Articles