Samsung | Public Relations

Samsung, as an electronic giant in Iran back in 2013, chose PGt as its official PR agency at the country for a year. After a few years silence, PGt could establish a firm and positive relations with the media for the company, also initiated its necessary PR activities including but not limited to professional monitoring system, Corporate Communications, local events, product reviews, press releases, crisis communications, media meetings, and etc. Samsung consisted of six different business units back then, AV (Audio Visual), Corporate, DI (Digital Imaging), HA (Home Appliances), HHP (Hand-held Phones), and IT (Information Technology) which PGt PR department was in touch with their respective representatives to manage Samsung PR in Iran.

One of the most memorable and efficient events PGt proposed, initiated, and executed was an intimate and fun trip to Kish Island for almost 50 influential journalists of Iran which could become a remarkable trip for the journalists and improve and maintain Samsung relationship with them.

PGt Agency could create an international standard for Samsung PR (Public Relations) here in Iran and transformed the company’s PR strategy from silence to reactive and proactive mode during its cooperation. This project was the initiation of Samsung and PGt long cooperation until now.