PGt Agency

PGt Agency

PGt is a full-service advertising and marketing communication solutions agency based in Iran.

Tel: (+9821) 2272 8232-5
Email: info (at) pgt.agency

PGt Agency
No. 60, Ahmadi Zamani St., Darband St., Qods Sq., Tehran

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LG | G Series Phones

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Admin
Monday, 18 April 2022 / Published in

LG’s latest entry into the competitive mobile phone market back in 2013 needed a creative communications plan to help raise it above all the noise made by competitors. It needed a cutting edge.

The awe-inspiring creative campaign was supplemented by a 2-phase online competition explaining that anybody could be an “Inkare”; from mothers who can put their children to sleep in record time to people who can balance everyday items on their nose. In the first phase people were invited to write about their talent and post it online. The second phase was more interactive, people were invited to upload videos of themselves showing off their “Inkare” talents. Viewers could comment on the videos and “like” a video. The videos with the greatest number of likes won the competition.

 

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Tel: (+9821) 2272 8232-5
Email: info (at) pgt.agency

PGt Agency
No. 60, Ahmadi Zamani St., Darband St., Qods Sq., Tehran, Iran

Open in Google Maps

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