LG | G Series Phones
LG’s entry into the competitive mobile phone market in 2013 needed a creative communications plan to stand out from the competition. PGt rose to the challenge and devised an awe-inspiring campaign that would capture people’s attention. The campaign was centered around the idea of being an “Inkare,” showcasing the unique talents that make individuals stand out from the crowd.
The 2-phase online competition was an integral part of the campaign. In the first phase, people were invited to write about their talents and post them online. This allowed for a broad range of participation, from mothers who could put their children to sleep in record time to people who could balance everyday items on their nose. The second phase was more interactive, allowing people to upload videos of themselves showcasing their “Inkare” talents. Viewers could comment on the videos and “like” a video, with the most-liked videos winning the competition.
By tapping into the power of social media, PGt ensured that the campaign reached a wider audience. The “Inkare” campaign was shared extensively on various social media platforms, generating buzz and excitement around the LG brand. The result was a successful campaign that not only raised brand awareness but also helped LG carve out a unique space in the crowded mobile phone market.
- CLIENT LG
- YEAR 2013
- CATEGORY ADVERTISING