Nestlé – Cerelac New Packaging Launch
Nestlé’s Cerelac brand is one of the most well-known brands in nutritional supplement care for babies, and after a previously unsuccessful launch, it was time to bring the new bag in box packaging back to Iran!
The launch, which was prepared, organised, and managed by PGt Advertising, was an incredibly memorable event, held in the prestigious Rayzan Complex for over 300 of Nestlé’s Sales Force team and top management. Activities included a history path for Nestlé and Cerelac, a section on the benefits of Cerelac (with the cutest babies ever seen!), a laser show, the actual reveal, and was concluded with a concert from one of the country’s hottest bands – Pallett – who had only recently released the popular new theme song for Shahre Moosha!